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THE BENEFITS OF USING
VIDEO
There are few phrases that will better
say advanced, successful and professional than
"Here, look at our DVD".
Using video is one of the most powerful
and effective ways you can chose to get your message across.
People remember merely 20% of what they hear, and only 30% of
what they see, and an incredible 70% of what they hear and see
[Source: Harvard Business
Review].
The ancient adage says that a picture is
worth a thousand words. There are thirty pictures for every second
of video. Whether your message involves marketing, information,
or just 'style' video is the way to drive it home.
Consider the benefit of having an infinitely
repeatable face to face encounter . . . under ideal circumstances,
where every word is chosen carefully and expressed perfectly.
Compelling images and just the right musical
score can stir the emotions more quickly and more deeply than
the written word. And emotions are ultimately the foundation
of every human pursuit.
We live in an age of "visual literacy".
For most Americans the television is their primary source of
news. On any given evening the television is their primary source
of entertainment. For a huge segment of the population a character
on TV helped them learn their ABC's.
Messages presented in well-edited, finely
produced video programs are welcomed as being user-friendly (and
coming from a capable organization).
Most videos can be tailored to serve multiple
roles: educational, promotional, and entertaining --all in the
same program. For those of your who do trade who do trade shows,
the same video you use as a mailer can be used as a non-stop
spokesperson, promoting your company to the crowd even when the
other salespeople are busy helping others.
From a business perspective, the return
on investment can be phenomenal. And the good news that the required
investment isn't nearly what you may expect. Robinson &
Associates utilizes technology and methodologies that render
superior results for economical costs.
© 2007 Robinson & Associates
Red Bluff, California
[Serving North America & the UK]
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