THE BENEFITS OF USING VIDEO

There are few phrases that will better say advanced, successful and professional than "Here, look at our DVD".

Using video is one of the most powerful and effective ways you can chose to get your message across. People remember merely 20% of what they hear, and only 30% of what they see, and an incredible 70% of what they hear and see [Source: Harvard Business Review].

The ancient adage says that a picture is worth a thousand words. There are thirty pictures for every second of video. Whether your message involves marketing, information, or just 'style' video is the way to drive it home.

Consider the benefit of having an infinitely repeatable face to face encounter . . . under ideal circumstances, where every word is chosen carefully and expressed perfectly.

Compelling images and just the right musical score can stir the emotions more quickly and more deeply than the written word. And emotions are ultimately the foundation of every human pursuit.

We live in an age of "visual literacy". For most Americans the television is their primary source of news. On any given evening the television is their primary source of entertainment. For a huge segment of the population a character on TV helped them learn their ABC's.

Messages presented in well-edited, finely produced video programs are welcomed as being user-friendly (and coming from a capable organization).

Most videos can be tailored to serve multiple roles: educational, promotional, and entertaining --all in the same program. For those of your who do trade who do trade shows, the same video you use as a mailer can be used as a non-stop spokesperson, promoting your company to the crowd even when the other salespeople are busy helping others.

From a business perspective, the return on investment can be phenomenal. And the good news that the required investment isn't nearly what you may expect. Robinson & Associates utilizes technology and methodologies that render superior results for economical costs.


© 2007 Robinson & Associates
Red Bluff, California
[Serving North America & the UK]